Diamonds have been a great source of fascination. The hardest substance known to man, imperishable, and most brilliant of all the precious stones. Not surprising that a diamond has signified enduring love for centuries.

Shopping for a diamond can be intimidating. This is why at Jewels Quest we take the time to educate our customers on the various aspects of a diamond that should be considered before making this very important purchase. From the cut to the shape and carat weight, and most importantly its colour, we give important information you need to know before choosing a diamond. We help you narrow down that one special stone that will crown your ring or special piece of jewelry. All diamonds are rare and no two diamonds are alike. A diamond’s quality and rarity is determined by its unique combination of characteristics of Color, Cut, Clarity and Carat Weight ( the 4C's ), the International Diamond Grading System, used around the world since its invention by the Gemological Institute of America (GIA), the world’s foremost authority in gems and jewelry.

CARAT: Diamonds are weighed in metric carats. Two carats weight about the same as a small paper clip. A carat is divided into 100 “points”, so a diamond of 50 points weighs 0.50 carats.
CLARITY: Nearly all diamonds contain unique clarity characteristics. Flawless diamonds are exceptional and costly. Most inclusions are invisible unless magnified.
COLOR: Colorless diamonds are extremely uncommon. Most diamonds have a slight yellow or brown tint. GIA uses letters to represent colors, beginning with D (colorless) and ending at Z (light yellow or brown). “Fancy colored diamonds” come in every color imaginable, are also very unusual and have their own GIA color grading system.
CUT: While diamonds come in different shapes, such as round, pear or marquise, the term “cut” refers to proportion. 
The well-cut, balanced diamond has unbridled brilliance, sparkle and fire.

If you would like to speak with an experienced diamond professional to discuss your personal diamond requirements, call us at 805-496-9199. All our diamonds come with certification, and we always work hard to match and exceed the quality and pricing of our competitors.